Archive for June, 2007

Diminishing returns of ATL advertising and the rise of on-demand and activation

The 30 second commercial is not dead. But the decline is clear. The rise of the Internet, media world changes of media proliferation and audience fragmentation, changes in lifestyle and TV watching habits, the remote control, the advent of the DVR led by TiVo all fuelled the declining effectiveness and ROI of the ubiquitous, intrusive, [...]

Sunday, June 3rd, 2007