Archive for January, 2008

Marketing War vs. Marketing Peace: The challenge to win the people’s hearts & minds in the greatest marketing war of our times

A Marketing War without Marketers The marketing war between Brand War and Brand Peace is one where marketers strangely remain unengaged. By this I mean the business sector, which is no doubt significantly affected by the ground situation, and professional marketers, who are reputed as mass market persuaders and influencers of public opinion. The fact [...]

Tuesday, January 15th, 2008