Archive for July, 2008

Stop bombarding eyeballs!
Start tugging heartstrings!

Engagement is the new buzzword. But there’s more confusion than practice. And marketers continue in the familiar mode of bombarding eyeballs. So why haven’t our marketers adapted to the new reality? Have they not bought the case for abandoning eyeball bombardment in favour of engaging the hearts and minds of consumers? Do they still believe [...]

Friday, July 25th, 2008