Archive for the 'Editorials' Category

Brands as champions of integration – Echelon magazine interview

Nimal Gunewardena, Chairman and CEO of Bates Strategic Alliance, is not satisfied with the present model of advertising that promotes a style of consumerism which made millions obese and diabetic. Instead, advertisers should shift to promoting goods and services that are good for consumers and good for the planet, he says, noting that obesity and [...]

Monday, July 29th, 2013

Optimizing Paid, Owned and Earned Media

Take-outs from a new report from Campaign Asia-Pacific & ZenithOptimedia The region’s influential media magazine Campaign Asia-Pacific recently released a noteworthy report in collaboration with ZenithOptimedia that provided an update on how marketers in the Region were traversing the new media landscape and provided a number of useful insights into the issues marketers continue to [...]

Thursday, March 14th, 2013

Generating Brand Conversations

Once upon a time when advertising was young, and I was just out of school working at the feet of an advertising guru of the day, I would put my music and composition skills to work to make up jingles that we would broadcast to sell brands such as White Wizard that magically turned ‘tennis [...]

Friday, November 25th, 2011

The Digital Revolution is here!

Report from Spikes Asia 2010 Sir Martin Sorrell moderating the Spikes Debate Spikes Asia, now in its second year is fast becoming the region’s hot advertising festival, with a multitude of distinguished speakers jetting in from across the globe to join the their Asian colleagues to share their views on where the ‘ad world’ is [...]

Wednesday, September 22nd, 2010

Vision must inspire and mobilize people to create the future

Vision or the “image of the future we seek to create” is vital not only for the enterprise but also for aggregate industries and aspiring nations in providing direction, mobilizing people and driving growth. Nelson Mandela achieved his vision of a South Africa free from segregation and Barack Obama persists in driving his healthcare and [...]

Friday, August 13th, 2010