Archive for October, 2005

The relevance of PR in FMCG Marketing

How important is PR in consumer product brand marketing, especially FMCG marketing? Has its relevance in FMCG marketing been recognized? Or are FMCG marketers and brand managers indoctrinated in advertising solutions continuing to live with their blind spots in this regard? I have written before about PR’s value in corporate brand building. Most people would [...]

Friday, October 21st, 2005