Archive for July, 2013

Brands as champions of integration – Echelon magazine interview

Nimal Gunewardena, Chairman and CEO of Bates Strategic Alliance, is not satisfied with the present model of advertising that promotes a style of consumerism which made millions obese and diabetic. Instead, advertisers should shift to promoting goods and services that are good for consumers and good for the planet, he says, noting that obesity and [...]

Monday, July 29th, 2013