Once upon a time when advertising was young, and I was just out of school working at the feet of an advertising guru of the day, I would put my music and composition skills to work to make up jingles that we would broadcast to sell brands such as White Wizard that magically turned ‘tennis [...]

Report from Spikes Asia 2010 Sir Martin Sorrell moderating the Spikes Debate Spikes Asia, now in its second year is fast becoming the region’s hot advertising festival, with a multitude of distinguished speakers jetting in from across the globe to join the their Asian colleagues to share their views on where the ‘ad world’ is [...]

Vision or the “image of the future we seek to create” is vital not only for the enterprise but also for aggregate industries and aspiring nations in providing direction, mobilizing people and driving growth. Nelson Mandela achieved his vision of a South Africa free from segregation and Barack Obama persists in driving his healthcare and [...]

Nimal Gunewardena makes the case for Sri Lanka’s marketers to break-out from the shackles of the familiar traditional media and embrace the new media options that the Internet has spawned – from blogs to social media – and use SEO to get found by today’s information-and-entertainment-seeking consumer. Despite the development of digital media and the [...]

Engagement is the new buzzword. But there’s more confusion than practice. And marketers continue in the familiar mode of bombarding eyeballs. So why haven’t our marketers adapted to the new reality? Have they not bought the case for abandoning eyeball bombardment in favour of engaging the hearts and minds of consumers? Do they still believe [...]