A Marketing War without Marketers The marketing war between Brand War and Brand Peace is one where marketers strangely remain unengaged. By this I mean the business sector, which is no doubt significantly affected by the ground situation, and professional marketers, who are reputed as mass market persuaders and influencers of public opinion. The fact [...]

The 30 second commercial is not dead. But the decline is clear. The rise of the Internet, media world changes of media proliferation and audience fragmentation, changes in lifestyle and TV watching habits, the remote control, the advent of the DVR led by TiVo all fuelled the declining effectiveness and ROI of the ubiquitous, intrusive, [...]

Adapted from thought-provokers delivered at “Brands, Blues & Change-Points” For changing times, change our approach & change the world The times they are certainly changing. We marketers need to take note of the changing world and respond appropriately if we are to remain effective in our marketing. We need to question and change our approach [...]

Adapted from a presentation made to the Board of Directors of the Association of Development Financing Institutions in Asia and the Pacific on 8th May in Colombo. ADFIAP is a thirty year old association of Development Finance Institutions having 64 members from 32 countries in the Asia-Pacific region spanning from the Pacific Islands to Uzbekistan. [...]

How important is PR in consumer product brand marketing, especially FMCG marketing? Has its relevance in FMCG marketing been recognized? Or are FMCG marketers and brand managers indoctrinated in advertising solutions continuing to live with their blind spots in this regard? I have written before about PR’s value in corporate brand building. Most people would [...]