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	<title>Nimal Gunewardena - Bates (Sri Lanka) CEO&#039;s Blog</title>
	<link>http://www.nimalgunewardena.com</link>
	<description>Marketer, Strategist, and CEO of Bates Strategic Alliance</description>
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		<title>Generating Brand Conversations</title>
		<description><![CDATA[Once upon a time when advertising was young, and I was just out of school working at the feet of an advertising guru of the day, I would put my music and composition skills to work to make up jingles that we would broadcast to sell brands such as White Wizard that magically turned ‘tennis [...]]]></description>
		<link>http://www.nimalgunewardena.com/2011/11/25/generating-brand-conversations/</link>
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		<title>The Digital Revolution is here!</title>
		<description><![CDATA[Report from Spikes Asia 2010 Sir Martin Sorrell moderating the Spikes Debate Spikes Asia, now in its second year is fast becoming the region’s hot advertising festival, with a multitude of distinguished speakers jetting in from across the globe to join the their Asian colleagues to share their views on where the ‘ad world’ is [...]]]></description>
		<link>http://www.nimalgunewardena.com/2010/09/22/the-digital-revolution-is-here/</link>
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		<title>Vision must inspire and mobilize people to create the future</title>
		<description><![CDATA[Vision or the “image of the future we seek to create” is vital not only for the enterprise but also for aggregate industries and aspiring nations in providing direction, mobilizing people and driving growth. Nelson Mandela achieved his vision of a South Africa free from segregation and Barack Obama persists in driving his healthcare and [...]]]></description>
		<link>http://www.nimalgunewardena.com/2010/08/13/vision-must-inspire-and-mobilize-people-to-create-the-future/</link>
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		<title>Marketing today is about Getting Found</title>
		<description><![CDATA[Nimal Gunewardena makes the case for Sri Lanka’s marketers to break-out from the shackles of the familiar traditional media and embrace the new media options that the Internet has spawned – from blogs to social media – and use SEO to get found by today’s information-and-entertainment-seeking consumer. Despite the development of digital media and the [...]]]></description>
		<link>http://www.nimalgunewardena.com/2010/04/04/marketing-today-is-about-getting-found/</link>
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		<title>Stop bombarding eyeballs!Start tugging heartstrings!</title>
		<description><![CDATA[Engagement is the new buzzword. But there’s more confusion than practice. And marketers continue in the familiar mode of bombarding eyeballs. So why haven’t our marketers adapted to the new reality? Have they not bought the case for abandoning eyeball bombardment in favour of engaging the hearts and minds of consumers? Do they still believe [...]]]></description>
		<link>http://www.nimalgunewardena.com/2008/07/25/stop-bombarding-eyeballs-start-tugging-heartstrings/</link>
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		<title>Marketing War vs. Marketing Peace: The challenge to win the people’s hearts &amp; minds in the greatest marketing war of our times</title>
		<description><![CDATA[A Marketing War without Marketers The marketing war between Brand War and Brand Peace is one where marketers strangely remain unengaged. By this I mean the business sector, which is no doubt significantly affected by the ground situation, and professional marketers, who are reputed as mass market persuaders and influencers of public opinion. The fact [...]]]></description>
		<link>http://www.nimalgunewardena.com/2008/01/15/marketing-war-vs-marketing-peace-the-challenge-to-win-the-people%e2%80%99s-hearts-minds-in-the-greatest-marketing-war-of-our-times/</link>
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		<title>Diminishing returns of ATL advertising and the rise of on-demand and activation</title>
		<description><![CDATA[The 30 second commercial is not dead. But the decline is clear. The rise of the Internet, media world changes of media proliferation and audience fragmentation, changes in lifestyle and TV watching habits, the remote control, the advent of the DVR led by TiVo all fuelled the declining effectiveness and ROI of the ubiquitous, intrusive, [...]]]></description>
		<link>http://www.nimalgunewardena.com/2007/06/03/diminishing-returns-of-atl-advertising-and-the-rise-of-on-demand-and-activation/</link>
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		<title>Rethinking Marketing and Communications for a changing world</title>
		<description><![CDATA[Adapted from thought-provokers delivered at “Brands, Blues &#38; Change-Points” For changing times, change our approach &#38; change the world The times they are certainly changing. We marketers need to take note of the changing world and respond appropriately if we are to remain effective in our marketing. We need to question and change our approach [...]]]></description>
		<link>http://www.nimalgunewardena.com/2006/12/02/rethinking-marketing-communications-for-a-changing-world/</link>
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		<title>Branding an association: ADFIAP</title>
		<description><![CDATA[Adapted from a presentation made to the Board of Directors of the Association of Development Financing Institutions in Asia and the Pacific on 8th May in Colombo. ADFIAP is a thirty year old association of Development Finance Institutions having 64 members from 32 countries in the Asia-Pacific region spanning from the Pacific Islands to Uzbekistan. [...]]]></description>
		<link>http://www.nimalgunewardena.com/2006/06/02/branding-an-association-adfiap/</link>
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		<title>The relevance of PR in FMCG Marketing</title>
		<description><![CDATA[How important is PR in consumer product brand marketing, especially FMCG marketing? Has its relevance in FMCG marketing been recognized? Or are FMCG marketers and brand managers indoctrinated in advertising solutions continuing to live with their blind spots in this regard? I have written before about PR&#8217;s value in corporate brand building. Most people would [...]]]></description>
		<link>http://www.nimalgunewardena.com/2005/10/21/the-relevance-of-pr-in-fmcg-marketing/</link>
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